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Data protection

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We appreciate your interest in our website.

As the operator of these websites, we take the protection of your personal data very seriously and treat these data confidentially and in accordance with statutory legal data protection rules and this privacy statement. For external links to external content, we assume, despite careful control, no liability.

The use of our websites is usually possible without providing personal information. Collection of personal data (e.g. name, address or e-mail addresses) on our web pages is always done, as far as possible, on a voluntary basis. This information will not be transferred to third parties without your express consent.

Your personal data are processed by us only in accordance with the provisions of data privacy laws. The following provisions describe the type, scope and purpose of collecting, processing and utilizing personal data. This data privacy policy applies only to our web pages. If links on our pages route you to other pages, please inquire there about how your data are handled in such cases.

We would like to remind you that data transmission over the internet (e.g. communication by e-mail) can be subject to security issues. Full protection of data against unauthorised access by third parties is not possible.

Inventory data

  1. Your personal data, insofar as these are necessary for this contractual relationship (inventory data) in terms of its establishment, organization of content and modifications, are used exclusively for fulfilling the contract. For goods to be delivered, for instance, your name and address must be relayed to the supplier of the goods.
  2. Without your explicit consent or a legal basis, your personal data are not passed on to third parties outside the scope of fulfilling this contract. After completion of the contract, your data are blocked against further use. After expiry of deadlines as per tax-related and commercial regulations, these data are deleted unless you have expressly consented to their further use.

Google+, Twitter and LinkedIn Plugins

Our websites use social media and microblogging plugins, namely Facebook, Google+, Twitter and LinkedIn. These services are respectively provided by Google Inc., Twitter Inc. and LinkedIn Corp. (“Providers“).

  • Google+ is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
  • Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA.
  • LinkedIn is operated by LinkedIn Corp., 2029 Stierlin Court, Mountain View, CA 94043, USA.

When you visit a page on our websites that has a social media plugin, your browser establishes a direct connection to the server of the respective provider, informing the provider(s) that you have accessed our website page. The plugin content is transmitted by the provider directly to your browser and embedded in the website.

The plugins provide Google, Twitter and LinkedIn with the information that your browser has visited the particular page on our website even if you do not have a profile with the provider or are not logged into your account. This information (including your IP address) is transmitted from your browser directly to the server of the respective provider in the USA, where it is stored. If you are logged into your Google+, Twitter, LinkedIn account, the provider(s) can assign your visit to our website to the account in question.

If you interact with plugins, for example by clicking on the “Like”, “+1”, “Tweet” or “Share” button while logged into your account(s), the corresponding information is transmitted directly to the server of the provider(s), where it is stored. The information is also published in the social network, social platform or your Twitter account and displayed in your contacts. For information on the purpose and scope of data collection and further processing and use of the information by providers, as well as your rights in this respect and settings options for protecting your privacy, please read the privacy policies of the respective providers.

Google Inc.:
Twitter Inc.:
LinkedIn Corp.:

If you do not want Google, Twitter and LinkedIn to connect data concerning your visit to our website with the profile or account you have with them, please log off Google, Twitter and LinkedIn before entering our websites.

Information about cookies

  1. To optimize our web presence, we use cookies. These are small text files stored in your computer’s main memory. These cookies are deleted after you close the browser. Other cookies remain on your computer (long-term cookies) and permit its recognition on your next visit. This allows us to improve your access to our site.
  2. You can prevent storage of cookies by choosing a “disable cookies” option in your browser settings. Please notice that this might limit the functionality of our web pages as a result.

Contact form

If you send us an enquiry via one of our contact forms, the information provided within the scope of the contact initiated, including the contact details provided, will be stored by us solely for the purposes of answering your request and in case of follow-up questions. Personal data will be deleted once the request has been fully processed.

Information related to newsletter subscription

If you would like to receive our newsletter, we require a valid email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive this newsletter. The required fields are used for personal address and personalized provision of content. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1) (a) DSGVO. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, e.g. through the “unsubscribe” link in the newsletter. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. email addresses for the members area) remain unaffected.

Data security and data protection, communication via e-mail

Your personal data are stored using all technical and organisational means to ensure that they are not accessible to third parties. However, please note that when communicating via e-mail, full data protection cannot be guaranteed, which is why we recommend using the postal service for sending classified information.

Webanalyse durch Matomo

  1. Umfang der Verarbeitung personenbezogener Daten

    Wir nutzen auf unserer Website das Open-Source-Software-Tool Matomo (ehemals PIWIK) zur Analyse des Surfverhaltens unserer Nutzer. Die Software setzt ein Cookie auf dem Rechner der Nutzer (zu Cookies siehe bereits oben). Werden Einzelseiten unserer Website aufgerufen, so werden folgende Daten gespeichert:

    1. Zwei Bytes der IP-Adresse des aufrufenden Systems des Nutzers
    2. Die aufgerufene Webseite
    3. Die Website, von der der Nutzer auf die aufgerufene Webseite gelangt ist (Referrer)
    4. Die Unterseiten, die von der aufgerufenen Webseite aus aufgerufen werden
    5. Die Verweildauer auf der Webseite
    6. Die Häufigkeit des Aufrufs der Webseite

    Die Software läuft dabei ausschließlich auf den Servern unserer Webseite. Eine Speicherung der personenbezogenen Daten der Nutzer findet nur dort statt. Eine Weitergabe der Daten an Dritte erfolgt nicht.

  2. Rechtsgrundlage für die Verarbeitung personenbezogener Daten

    Rechtsgrundlage für die Verarbeitung der personenbezogenen Daten der Nutzer ist Art. 6 Abs. 1 lit. f DSGVO.

  3. Zweck der Datenverarbeitung

    Die Verarbeitung der personenbezogenen Daten der Nutzer ermöglicht uns eine Analyse des Surfverhaltens unserer Nutzer. Wir sind in durch die Auswertung der gewonnen Daten in der Lage, Informationen über die Nutzung der einzelnen Komponenten unserer Webseite zusammenzustellen. Dies hilft uns dabei unsere Webseite und deren Nutzerfreundlichkeit stetig zu verbessern. In diesen Zwecken liegt auch unser berechtigtes Interesse in der Verarbeitung der Daten nach Art. 6 Abs. 1 lit. f DSGVO. Durch die Anonymisierung der IP-Adresse wird dem Interesse der Nutzer an deren Schutz personenbezogener Daten hinreichend Rechnung getragen.

  4. Dauer der Speicherung

    Die Daten werden gelöscht, sobald sie für unsere Aufzeichnungszwecke nicht mehr benötigt werden.

  5. Widerspruchs- und Beseitigungsmöglichkeit

    Cookies werden auf dem Rechner des Nutzers gespeichert und von diesem an unserer Seite übermittelt. Daher haben Sie als Nutzer auch die volle Kontrolle über die Verwendung von Cookies. Durch eine Änderung der Einstellungen in Ihrem Internetbrowser können Sie die Übertragung von Cookies deaktivieren oder einschränken. Bereits gespeicherte Cookies können jederzeit gelöscht werden. Dies kann auch automatisiert erfolgen. Werden Cookies für unsere Website deaktiviert, können möglicherweise nicht mehr alle Funktionen der Website vollumfänglich genutzt werden.

    Wir bieten unseren Nutzern auf unserer Website die Möglichkeit eines Opt-Out aus dem Analyseverfahren. Hierzu müssen Sie dem entsprechenden folgen. Auf diese Weise wird ein weiterer Cookie auf ihrem System gesetzt, der unserem System signalisiert die Daten des Nutzers nicht zu speichern. Löscht der Nutzer den entsprechenden Cookie zwischenzeitlich vom eigenen System, so muss er den Opt-Out-Cookie erneut setzten.

    Nähere Informationen zu den Privatsphäreeinstellungen der Matomo Software finden Sie unter folgendem Link:

Right to receive information, correct, block and delete personal data

On request and without stating a reason, you may at any time receive information regarding your data stored by us. You may also at any time correct, block or delete your data collected by us. For further information concerning the protection of personal information, please contact us at the following address:

Name: Steinbeis Europa Zentrum
Postal address: Willi-Bleicher-Str.19, 70174 Stuttgart, Germany
Office: Kienestr. 35, 70174 Stuttgart, Germany


According to the laws, you have a right to free-of-charge information about your stored data, and possibly entitlement to correction, blocking or deletion of such data upon written request.